Love this guerilla campaign for Axe/Lynx!
Time to save some hair. hahahaha
ControlArms
Advertising Agency: Efekt, USA
Art Director: Christian Guthier
Copywriter: AMP
Illustrator: Christian GuthierSmart & simple. I like the headlines a lot and the only question that I have is if the call to action is strong enough in comparison. One way or another, I think it’s fantastic. :)